Links on your website are divided into internal and external. You want to frequently get both cleaned up. Here’s how to handle your internal links.
2 Tips To Maintaining A Clean Internal Link Profile. Check For Broken Links. If a page on your website comes up with a 404 error display, you have a broken link. It may be a page you took down without updating others with the hyperlink. Fix it.• Avoid Tweaking Anchor Text LinksManipulating anchor text could get you ranking in 2008, but don’t do it in 2017. Leave them having a natural flow.